GENERAL OBJECTIVES OF COORDİNATORSHIP OF CORPORATE COMMUNICATION
Bayburt University Corporate Communication Coordinatorship has undertaken the tasks of establishing effective communication with the internal and external stakeholders of the university, creating corporate identity and managing branding processes. Its general objectives are as follows:
Ensuring Effective Communication: To establish a strong and regular communication network between the internal units, academic and administrative staff of the university and all stakeholders at national and international level.
Corporate Identity and Image Management: To effectively promote the corporate identity of Bayburt University in the national and international arena and to carry out activities to strengthen the reputation of the university.
Managing Relations with Stakeholders: To develop strategic cooperation and partnership with national and international stakeholders within the framework of the university's public responsibility principles.
Media and Communication Management: To ensure corporate communication by organizing all digital and traditional media activities, event management and public relations activities representing the university.
Continuous Development and Quality Management: To contribute to the continuous improvement of processes by developing communication strategies in line with the University's quality management standards.
Sub-Objectives of the Units
The sub-objectives of the four main units within the Coordinatorship are summarized as follows:
1. Press and Public Relations Department
Media Relations and Publicity: To ensure that the activities of the University are actively covered in the local, national and international press and to establish effective communication with the media.
Internal Communication and Archiving: Monitoring and archiving all kinds of media outputs related to the University and sharing these materials with relevant units.
Visual Design Support: Preparing visual materials such as brochures, posters, invitations in line with the promotional needs of the organization.
2. Social and Digital Media Department
Social Media Management: To manage the university's social media accounts in a way that is active, up-to-date and strengthens the image of the university.
Content and Analysis: Monitoring and regularly analyzing the content on digital platforms such as the university's website and social media channels.
Foreign Language Support: Providing consultancy for the process of translating the information on the website into foreign languages and coordinating the communication processes with the International Relations Office, thus increasing international outreach.
3. Relations with National and International Organizations Department
Liaison and Follow-up: To improve the University's cooperation with national and international institutions by ensuring an effective exchange of information and documents.
Event Management: Organizing the university's participation in events such as national and international fairs and symposiums.
Consultancy and Guidance: To provide legal and ethical guidance and support coordination in the University's stakeholder relations.
4. Event Department
Event Planning and Management: To evaluate all kinds of social, scientific and cultural events held under the roof of the University, to provide consultancy services to event organizers and to ensure that events are in line with university policies.
Support and Communication: Creating the printed and digital promotional materials required for events, controlling the invitation process and managing potential risks.
Monitoring and Evaluation: Monitoring the contribution of events to institutional goals, evaluating the results and ensuring continuous improvement.
COORDİNATORSHIP OF CORPORATE COMMUNICATION'S DUTIES AND TASKS
1. Press and Public Relations Department
Business Processes:
Media Monitoring and Reporting: Monitoring local, national and international media channels, archiving and regularly reporting news about the university.
Communication and Image Management: Preparing and disseminating content that strengthens the image of the university by being in constant communication with media organizations.
Event Reporting: Preparing news about events held inside or outside the university and serving them to the media.
Visual and Digital Material Preparation: Designing and printing materials such as posters, brochures, invitations to be used in the promotion of the university.
Duties:
Media Relations Management: Communicates with media organizations to increase the visibility of university news in the press and ensures effective promotion.
Internal Communication and Announcements: Communicates announcements and event information to all units of the University; responds to information requests via e-mail.
Preparation of Event Materials: Creates, organizes and archives media content such as photos and videos to be used in events.
Award and Achievement Communication: Prepares and publishes content to publicize the achievements, awards and projects of university staff.
Public Relations Management: It manages the university's relations with the society and carries out image studies by participating in promotional fairs when necessary.
2. Social and Digital Media Department
Business Processes:
Social Media Management and Content Production: Keeping the university's social media accounts up-to-date and active, preparing and sharing content.
Digital Media Monitoring and Reporting: Monitoring and analyzing digital media posts about the University and taking necessary corrective actions.
Website Management and Updating: Ensuring that the university's website is up-to-date, regularly monitoring the content through unit coordination representatives and supervising the translation into foreign languages under the coordination of the International Relations Office.
Training and Consultancy: Providing consultancy to university units on the management of social media accounts and corporate image building.
Tasks:
Management of Corporate Social Media Accounts: Produces content, organizes and regularly analyzes posts on the university's social media accounts.
Digital Visibility and Reputation Management: Intervenes in negative content about the university on digital platforms and carries out efforts to protect the university's reputation.
Website Content Management: Checks that the information about the university is up-to-date and adds events and announcements to the web homepage.
Corporate Identity and Training Support: Organizes training programs and provides consultancy in accordance with the corporate identity guide for social media platforms.
Content Translation in Foreign Languages: It ensures the coordination between the necessary units to translate the contents of the university's website into foreign languages.
3. Relations with National and International Organizations Department
Business Processes:
Collaboration Development: Organizes preliminary meetings and prepares protocols for the University to establish strategic collaborations with national and international organizations.
Event Participation and Follow-up: Organizes events such as national and international fairs and symposiums and provides the necessary documents.
Agreement Management: Follows up the agreements signed by the University at national and international level and archives them.
Consultancy and Guidance: Provides support to university units on legal and ethical issues in external stakeholder relations and ensures that the process is in line with the university's corporate values.
Tasks
Developing Strategic Partnerships: Establishes strategic collaborations with national and international stakeholders, prepares protocols and manages these relationships.
Monitoring External Events:It follows up the national and international events that the University will participate in and coordinates the necessary preparations.
Agreement and Archive Management:Follows the agreements signed by the University units and ensures that these agreements are archived.
Ethical and Legal Guidance:Provides consultancy for compliance with the legal framework in relations with the organizations with which the University cooperates.
Coordination between Stakeholders:Manages the flow of information and documents between the University's internal units and external stakeholders.
4. Event Department
Business Processes:
Event Organization and Management: It assumes a consultancy role in the process of designing, planning and executing the events to be held within the University.
Sponsorship and Support:Finding sponsors for events and making sponsorship agreements.
Event Space and Material Preparation:Preparation of the physical space required for the event, technical support and creation of promotional materials.
Monitoring and Reporting: Evaluating the performance of events and preparing post-event reports.
Tasks:
Event Planning and Implementation: Provides expert consultancy support in the organization of social, cultural, scientific and sporting events of the university and makes the necessary preparations.
Sponsor and Collaboration Management: Makes sponsorship and cooperation agreements for events, cooperates with the sponsors of the university when necessary.
Technical Support and Space Management: Provides consultancy in logistics support stages such as preparing the areas where events will be organized and providing technical infrastructure.
Publicity and Media Communication: Disseminates event announcements on media and social media channels, provides consultancy for communication with the media before and after the event.
Evaluation of Event Results: Prepares relevant reports by making post-event evaluations and analyzes the performance of the units.
